TrustFord

TVC, Radio and Social

Fully Charged


Although the electric revolution is upon us there are still many questions surrounding electric cars. We needed customers to know that TrustFord experts know everything about their new Mustang Mach-E. Want to know about its extended range? All-wheel drive? Red, white, or blue?

So, we created a campaign to let customers know that whatever they’re looking for, they’re fully charged and ready to help.

Radio

We produced a few radio ads, highlighting different specs of the Mustang Mach-E

 

 Electric Dreams

We understand choosing an electric car or van is a tricky task. There are so many options to dream of – something with a bit more muscle, something for the family, something to whip around in. And, you want to be smart about it, environmentally sound and prepared for the future too.

We needed to create a campaign that showed that TrustfFord drives the standard of customer care and will help bring your electric dreams to life.

 
 

Mobile Service
Fits Around You

We understand that everyone has other things going on in life, besides servicing their car. That’s why TrustFord bring the very best Ford trained experts, genuine Ford parts and the nation's largest network of MSVs, right to your door to fit around you - so you can get on with life.

So, we created cinema, social and VOD content which followed two simultaneous stories of an MSV tech and a customer. Shot side by-side showing a day in the life of them both. Finally the 2 will meet at the front door. Showing how you can get on with your life, while an MSV services your vehicle.

The campaign was brought to life across TrustFord social channels, in sales materials and even in cinema’s across Scotland, to support a new Glasgow branch opening.

We used the 4k footage to create sill imagery to be used in print.

“TrustFord have been fantastic clients to work with. The team there are always open to new ideas which combine overall brand messaging with the details of their leading offering”

— Jack & Kelly