Krispy Kreme
PR, Social & Influencer
#JoyUnboxed
Krispy Kreme doughnuts are joyous. The vibrant and light stores radiate energy, our ranges offer abundance, they are playful, sharing boxes are opportunities to surprise people, their lightness elevates us, the glazed and bursting shapes are symbols of celebration. All key signifiers of everyday joy.
We give consumers the opportunity to share this joy, by unboxing our doughnuts at sharing occasions, brightening the mood in that moment and kickstarting a chain reaction of joy.
Beyond the literal act of unboxing our doughnuts, we do everything we can to multiply joy; as a brand we are conspicuously generous. From the world’s first SADvert to charity initiatives and beyond, our brand acts create the same feeling our consumers get when unboxing Krispy Kreme doughnuts for others to share.
“Krispy Kreme had us hit the ground running with a flood of social and influencer content which smashed targets”
Easter
EggsChange
Dough-nating Easter eggs
for Krispy Kreme Doughnnuts
COST OF LIVING CRISIS BITES
Krispy Kreme launches ‘Eggschange’ programme to support 5.3 million Brits unable to afford Easter eggs this year
New research from Krispy Kreme reveals that 5.3 million UK adults will be unable to afford Easter eggs this year - despite a third of Brits typically receiving more eggs than they want or need.
To help combat this imbalance, Krispy Kreme offered its first ‘Eggschange’ programme, where fans could bring in their unwanted Easter eggs to exchange for an exclusive four-pack of Easter doughnuts. All Easter eggs were then donated to a network of over 9,500 charities and community organisations across the UK through FareShare.
