FedEx
Social
Delivering the Euros
Hosting an international football championship in 11 different European cities during a global pandemic takes an incredible feat of logistics.
Working with our client FedEx, the Official Logistics Partner to UEFA EURO 2020, we created a social media campaign that features a Rube Goldberg machine – a metaphor for how FedEx is delivering the tournament – from match balls and tickets through to the iconic trophy itself.
We ran it 55 times over a gruelling two-day shoot to achieve the one final take. There is no camera trickery or visual effects – we tell this story using a completely real, analogue machine.
We kicked off
with some teasers
It took two years to plan, a special kinetic artist and just seven weeks to build. But, it was all worth it…
The stats:
13 million views
74,000 click-throughs
48 per cent engagement rate
The Awards:
Highly Commended - B2B, Brand Film Awards - FedEx Euros
Silver Winner Best Use Of Social Media - B2B, Content Marketing Awards, FedEx Euros Machine
Judges comments:
"Powerful, modern, edgy and exciting."
Performance Under Pressure
We were asked to create a social competition for this year’s UEFA Champions League games where fans could win tickets to the UEFA final in Paris.
So, we wanted to use their sponsorship platform to celebrate performance excellence and demonstrate how performances large and small can transform fortunes, both on and off the pitch. We came up with a series of content that encouraged fans to share their #PerformanceUnderPressure moments.
We launched the competition on Facebook and Twitter with World Free Style Champion Lia Lewis to see if she could perform under pressure.
First, we put Lia to the test using an out-spoken super fan – who really didn’t hold back…
Then, we used the elements to give her a run for her money…
Followed by some raw-some defenders…
For the final shot, we took things to a new (sound) level…
We announced the winners in true free-style fashion.
The Results…
Over 1800 entries!
Over 41 million engagements!
