Celebrity Cruises
Global PR and Social
Journey WonderFULL
When pitching to be Celebrity Cruises Global PR agency, we developed the strategic platform Journey WonderFULL. The idea would position Celebrity Cruises as a new luxury brand and encourage us to once again explore our wonder filled world.
The client loved our ideas so much, that not only did we win the PR pitch, but they also wanted to turn our mood-film (which we made ourselves) into their biggest ever, multi-million dollar global advertising campaign.
Our mood film was adapted into a TV ad campaign and social films, designed to re-invite people to travel again, with safety at the centre. It aired all over the world but primarily in US markets.
CELEBRITY CRUISES SPENDS BIG ON MULTIMILLION-DOLLAR CAMPAIGN - AdAge
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Celebrity Cruises asks ‘Isn’t it time’ to get back out there?’ - Campaign
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Celebrity Cruises Returns To The High Seas Of Advertising - Forbes
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Launches Largest-Ever Global Advertising Campaign - Business Insider
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CELEBRITY CRUISES SPENDS BIG ON MULTIMILLION-DOLLAR CAMPAIGN - AdAge 〰️ Celebrity Cruises asks ‘Isn’t it time’ to get back out there?’ - Campaign 〰️ Celebrity Cruises Returns To The High Seas Of Advertising - Forbes 〰️ Launches Largest-Ever Global Advertising Campaign - Business Insider 〰️
“Celebrity Cruises Invites Consumers To See This Wonderful World Again, Safely; Launches Largest-Ever Global Advertising Campaign, Unveiling New Brand Look and Feel and Advancing Inclusion in Travel”
The All-Inclusive Photo Project
Changing the face of travel marketing
We’ve been helping Celebrity Cruises start a movement to address under-representation in travel marketing, through its All-Inclusive Photo Project.
In partnership with world-renowned photographers, we’ve created the world’s first open-source photo library featuring ethnic, disabled, curvy and LGBTQ+ changemakers, inviting the industry to change the face of travel.
This movement got worldwide coverage, and numerous awards from around the world. Appearing in the biggest names in print, including Forbes, Gay Times, Mail Online and Campaign (just to name a few)
Plus, it even got a double-page spread in Vogue.
The All Inclusive Photo Project images have been used in numerous campaigns across the world, including for Tourism Australia “Come Say G’day”